Media
TVC | Advertising | Brands | Reviews & lots more..
How to Build Link on Social Media?
Aug 17th
Linking Building on social Media is one of the best exercises which will help brands promote on various search engines like Google, Yahoo. Link building also helps to build its ranking on such search engines. It is known that Google traces the information added on Facebook and Twitter, You tube and many more platforms and so it can be one of the best practices to be carried forward by brands.
Links are like veins are tracks that work and guide the search engine crawlers to go and check the website, blog or the social profile of that brand. The Link building exercise mainly depends on the content that a social media guy generally adds to brand its companies presence to mark the company’s brand name on various search engines. Link building exercise is the core element in building the volume of business and type of traffic you want.
Before posting a link it is essential to know the quality of content on the website and the website where you are adding the link has a good traffic that would carry forward your link. Link building exercise would work for you in getting the organic growth and get expertise you in a specific More >
Sony Vaio : All Eyes on You (Review)
Aug 13th
Advertiser : Sony Electronics
Commercial Title : More Colours
Ad Agency : JWT, India
It is very colourful Ad by Sony For its Range of Notebooks And Laptops. Ad Portrays their Brand Ambassador in trendy , Beautiful and Classy looks, each an and every look is different and in different ‘colours’. And exactly this happens to convey the very reason behind this Commercial.
Sony , brings its Laptop brand Vaio in numerous colours for their niche. This is there latest move for positioning there brand in the segments of laptops, with players like Dell, Lenovo, Acer etc. in their Competition. There definitely are many more laptop brands but the target segment sony focuses on is the upper society SEC A and to an extent SEC B Lenovo, Acer & Uptill a certain extent Dell are their competitors.
Earlier sony had come up with a Same commercial Showcasing lesser colours , as they had introduced 3 of them in the market with the tag Line ‘Go vivid With Vaio’. And yet another commercial for their X series Laptops, which had the USP of a being a slim laptop. For the X series they had used Kareena with her zero figured resemblance to the slim More >
How to Build Brands with Social Media?
Jul 19th
A brand represents a company, a person, a product or a service provided for customer satisfaction. A brand is a promise that delivers on consumer expectations; whatever business you do is what you get in return. So, companies focus more on creating a brand value in the minds of consumers.
Creating/Building a brand on a social media platform is like, “handling a small child and trying to feed him through all necessary things that need him to grow.” It is more than getting a targeted reach. The main motive of building a brand on social media is creating brand awareness and engaging its unique customers on social media platform and about how do you keep your brand promise. Creating/ensuring a communication process is in a place to offer a feedback within the organization to the customer.
It is a digital shift in personal and business life where your likes, dislikes, habits and relationships in terms of brand are open to everyone. Social media is a broadest medium; a change from traditional media to social media is a shift of media for more brand loyalty. Various social media platforms like Facebook, Twitter, You tube Flicker, Blogs, LinkedIn are the unique commonly used platforms required to promote More >
What is Social Media?
Jul 15th
Social media platforms are the trend of today’s business scenario. Every company is building their brand on Social media. So what is Social media? “Socialising it in a way, that would attract people’s attention”, is generally the motto of various brands. People generally come to social media platforms for some interactions. People follow the platforms like Facebook, Twitter and YouTube at a larger extent for participating in a contest or for some interaction with the brand or subscribing to a channel to find out some exciting videos or a unique feature of that brand or follow the person/brand on twitter to have a mutual interaction with the him and build up a relation or in the motive of adding large number of followers. Google too has entered into the race of social media bringing up to “Google+”.
The presence of Social media for all brands is too huge. Many famous brands like OREO, Threadless, Coca-Cola,Pepsi ,Channel [V] India, Vodafone have a unique presence on Facebook with a huge fan base and interaction on a wider scale.
The main motive of brands going for social media is brand awareness. Brands do adopt social media for spread more knowledge in terms of making the More >
Renault Fluence – Status Redefined!(Review)
Jul 14th
Renault Fluence – ”Status Redefined”
Agency: Law & Kenneth | Website: http://www.lawkenneth.in/Time(Secs): 40
StoryBoard -
The ad portrays a young junior college visiting his boss’s place for some work. His boss has the collection of very valuable antiques with himself then be it a show piece, a rug mattress, or a vintage car. All the article are old, valuable but priceless. As the boss introduces these things to his junior he has a sense of pride in his voice, showing that things that he posses are his status symbols achieved various years. And he is very particular about all the years in which he has those articles. In the end he comes across ‘Renault Fluence’, which his junior say has in 2011. The ad ends with a Voice Over with it doesn’t just redefines cars but it redefines status.
Media Gyaan Take:
- With this TV campaign the Renault car is trying to come back in the Indian markets. It is the French origin company in partnership with Nissan a japan Based Auto Mobile company
- It is a typical Ad by a Sedan auto manufacturer, a well-known way of showing big things even by keeping it simpler, giving a modern type of image to tha car,
- With the punch line ‘Status Redefined’ More >
Tata Manza – A Class Apart Beating Japanese Technology!(Review)
Jun 29th
Agency : Draft FCB Ulka | Website : http://www.draftfcb.com/
Time (Secs) : 90
Summary of the TVC :
The commercial was in a Warehouse. A group of people from another automobile company walk in, headed by their boss who is a bit shrewd types. The boss has a close observation of the car, n it’s various aspects – colour, space, technology, power. As the boss asks his Officer about each feature, “We have?” he in an awkward manner replies, “No.” The boss asks, “So what do we do?” A young officer of his whispers to his colleague “Buy it immediately.” Boss hears this comment. The commercial ends where boss is driving the Manza with that young engineer locked in the boot space. And a voiceover says “It’s what every car wants to be.”
Media Gyaan take:
- It is an approach to show the car as an A class drive, but ad in no way illustrates the kind of SEC targeted
- This gives an ambiguous picture about the exact target consumers
- One disguised idea in the ad is’ Japanese are known for their world-class automobiles, and that’s the prime reason of showing Japanese men getting an inferiority complex when compared to Tata Manza.’
- The More >
Bharti AXA Life Insurance – “Jeevan Suraksha ka Naya Nazariya” (Review)
Jun 22nd
In the last post we saw the review of apex ultima commercial, from a very lively commercial of Asian Paints Apex Ultima , lets look into one of the touching commercial of Bharti AXA Life insurance – Memories
Bharti Axa Life Insurance – “Jeevan Suraksha ka Naya Nazariya”
Agency : Grey India. | Website : http://www.grey.com/India/
Time (Secs) : 60
Summary of the TVC :
This commercial is a perfect example of ‘short and sweet’. A small commercial like that one creates a huge impact on the masses . Ad, shows an old woman trying to get back the life insurance income, left back by her husband after his death. She has to repetitively go to the insurance office to get the money, n yet she hasn’t got her claim on her possession.She isnt even treated properly by the people there.But in second situation she enters into the office where she is ensured that she will get back her ‘amanat’ within 48 hrs. She is also treated in a homely attitude
Media Gyaan Take:
- The ad properly communicates just the kind of demographics targeted by the product. i.e SEC B.
- Commercial in a disguised fashion appeals the emotional quotient of the target customers, to covert them to their product.
- The commercials main aim is to convey that More >
Asian Paints Apex Ultima Bird – “Chahte Reh Jaoge” (Review)
Jun 16th
In the Last post we saw that how did “Doodle 4 Google” magic worked on its home page http://google.com with musical guitar in dedicated for Gibson Les Paul. Todays we have an eye on the Television Commercial which pulled several eye balls and create a Brand Recall.
Asian Paints Apex Ultima Bird – “Chahte reh jaoge”
Creative Agency: Ogilvy & Mather | Website - http://www.ogilvy.com/
Time (Secs) : 45
Summary of the TVC :
The commercial starts by potraying two houses one using Asian Paints ultima And other using any normal paint. The house painted in Ultima is of Mr. Gupta, while his neighbour Amar Babu has a normal painted house. This makes Amar Babu feel inferior n keep on staring at gupta’s house, n keep feeling jealous forever.
The commercial ends with death of Amar Babu, with an unfulfilled desire of wanting to stay in house which is always presentable for years to go haven been with Apex Ultima. After his death Amar Babu reincarnates into a cute yellow bird which perches in Gupta’s house then, depicting the fulfillment of Amar Babu’s lifelong dream and the ad say’s
MediaGyan Take:
- The Ad completely justifies its tag line ‘Chahte Reh Jaoge’. Commercial tries to portray, that houses painted with Apex Ultima appeal people More >
Doodle for Google!
Jun 9th
Google has put up a digital version of electric guitar in the memories of Gibson Les Paul. in the place of its logo to celebrates his 96th birthday of the country & jazz guitarist, song writer and the inventor, Lester William Polsfuss, better known as Les Paul. You just need to move your cursor on the guitar strings and it a beautiful soothing music comes out.
About Lester William Polfuss -
Born on June 9, 1915 in Waukesha, Wisconsin, Les Paul developed an interest in music at the age of eight when he started to play the harmonica, followed by banjo and finally moved to the love of his life – the guitar.
He had formed his own Les Paul Trio in the 1930s and performed long with Bing Crosby and the Andrews Sisters in the 1940s. He also had his own radio program. He designed a solid body electric guitar in 1941, but it finally went on sale by the Gibson Guitar Company in 1952. He also pioneered the creation of multi-track recording and invented the eight-track tape recorder and the technique of overdubbing. In 1988 he was inducted into the Rock and Roll Hall of Fame and in 2005 in the National Inventors Hall More >
Tata Docomo – “Keep it simple, silly” (Review)
Jun 8th
In last post we had seen about Justdial.com TVC. For today we would be looking into TATA Docomo latest TVC launched with the womans most favourite actor, Guess who? Yes it is Ranbir Kapoor.
Tata Docomo – “Keep it simple, silly”
Agency - DraftFCB Ulka | Website - http://www.draftfcb.com/
Time (Secs) – 30
Summary of the TVC –
The commercial is in form of stand-up comedy show. Wherein the Brand Ambassador – Ranbir Kapoor cracks jokes on unwanted services. Different episodes being aired during ongoing IPL season, focuses largely on How TATA DOCOMO simplifies the Telecom experience and hence the consumer’s life, by providing differentiated products & Services. In the presented advertisement it is shown that make life very simple then making complex!
MediaGyaan Take –
With telecom spaced filled with number of service providers and multiple plans offered from each of them, the customer are confused of the complicated products, services and traffic plans. The whole format of the campaign is all about – Keep it Simple Silly. Through this “Keep it Simple’ campaign, Tata Docomo wants to conveys that telecom services are not something that one should worry about. So MediaGyaan.com would also say to all the viewers and the
Rating – 4 out of 5
Website - http://www.tatadocomo.com/
Behind the Scene More >
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