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Renault Fluence – Status Redefined!(Review)
Renault Fluence – ”Status Redefined”
Agency: Law & Kenneth | Website: http://www.lawkenneth.in/
Time(Secs): 40
http://www.youtube.com/watch?v=O7GI3OXiZ5A&feature=player_embedded
StoryBoard - 
The ad portrays a young junior college visiting his boss’s place for some work. His boss has the collection of very valuable antiques with himself then be it a show piece, a rug mattress, or a vintage car. All the article are old, valuable but priceless. As the boss introduces these things to his junior he has a sense of pride in his voice, showing that things that he posses are his status symbols achieved various years. And he is very particular about all the years in which he has those articles. In the end he comes across ‘Renault Fluence’, which his junior say has in 2011. The ad ends with a Voice Over with it doesn’t just redefines cars but it redefines status.
- With this TV campaign the Renault car is trying to come back in the Indian markets. It is the French origin company in partnership with Nissan a japan Based Auto Mobile company
- It is a typical Ad by a Sedan auto manufacturer, a well-known way of showing big things even by keeping it simpler, giving a modern type of image to tha car,
- With the punch line ‘Status Redefined’ the car clearly tries to project itself as an object of want.
- The car has been clearly targeted towards higher income classes of india, adding status to their possession by buying the vehicle.
- The main consumer buyer of the Car is clearly the Urban Upper Middle Class
- Working for which like all the Sedans this car has been positioned as the status symbol
4P’s of Renault Fluence
Product :It is just a new Car in the car market of india which is growing annually by 20% nor is there not much innovation in the style of exhibition of this type of product in the commercials
Price : The price per target have been stated between 13.5 – 15 lakh. So as to target the SEC B2 (Upper Middle Classes)
Place : The car is designed for the Urban population of india. So, the target is all A & B cities of India
Promotions : The first promotion Mode has been this TV commercial itself.
However the Commercial has been perfectly made, n is capable of impacting the Indian set of customers as well. But, more of innovative idea could be used while creating the first TV campaign for the Brand in India.
Ratings - 3.5 out of 5 
Website – http://renault.co.in/
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| Print article | This entry was posted by Shweta Amin on July 14, 2011 at 7:41 pm, and is filed under TVC. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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